Digital kamera guide

As part of the recently completed PMA 2010 trade show, the Worldwide Community of Imaging Associations has released its U.S. Photo Industry 2010 forecast report, and it contains some interesting information regarding the American photography market for the upcoming year. The forecast says:

• 22.7 million point and shoot cameras and 2.1 million DSLR cameras are expected to be sold in the United States in 2010.
• About 80% of U.S. households own digital cameras.
• The average digital camera replacement period in the United States is 3-4 years.
• U.S. digital camera sales in 2010 should be slightly less than in 2009, but a percentage increase in sales is expected in 2011, thanks in part to more replacement cameras being sold.
• Americans will make 13.9 billion photo prints in 2010, about one-third of which will be made at home.
• The number of photos taken with an average camera phone in 2009 was 12 times less than the number of photos taken with an average digital camera.
• The overall market value of cameras, printing, and photo publishing in the U.S. will be more than $10 billion.

Report: 25 Million Digital Cameras to Be Sold in U.S. in 2010 originally appeared on About.com Digital Cameras on Thursday, March 4th, 2010 at 12:48:17.

Permalink | Comment | Email this